[Man Speaking] When Microsoft came to us and asked,
"How do you convince students who aren't studying computing or technology degrees to join us?",
they also said,
"We'd also like a lot more women to apply."
"Oh, and this will be the first time our new brand will be used anywhere in the world,
so it better be right."
We thought, "hmmm, we can do that."
So we got down to work.
We poured through Microsoft's own research.
We created our own through loads of focus groups.
And then after a bit of head scratching, and lots and lots of ideas,
we created the concept:
What makes you will make Microsoft.
A big idea that highlights the fact that whoever you are,
whatever you do,
you can bring your skills and personality to Microsoft
and make it the company you want it to be.
To kick things off,
we took a giant cube around the country
and filled it with all the latest products,
gadgets and wizardry from Microsoft.
Where students could come and play games,
listen to music,
relax and 'Kinect' with Microsoft ambassadors
to find what it's really like to work at Microsoft.
We also created a digital brochure,
posters, flyers, exhibition stands,
a website, a facebook page, videos,
online ads, givaways,
and a cuddly toy.
Ok, not a cuddly toy, maybe next year.
And the result, oh, it's been amazing!
both internally and externally,
the feedback has been excellent.
Over 3,000 people visited the cube.
And the best thing is the girls (kissing sound) loved it.
With over a thousand coming to join in the fun,
which breaks all previous records for Microsoft.
The campaign is also being used as an example
of best practice by the global brand team.
So, I guess, all in all, you could say,
it's been a "windowful" success story.