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Enterprise Holdings

Enterprise Holdings (EHI) has a rich history with the military – its founder (Jack Taylor) was a fighter pilot and served aboard the USS Enterprise in WWII. (Hence the original "Enterprise Rent–a–Car" name.) And as they've grown as a company, the values and the leadership that Jack learned and used in the military continue to be a foundation for how Enterprise Holdings operates.

So, it's no surprise that they value transitioning military very highly and have been very active with numerous organizations – from the 100,000 Jobs Mission to Joining Forces to the Fisher House. While EHI has a well–established general recruitment brand – they wanted something unique that would speak to this coveted target and show their support.

We developed a that brand, and applied it to an internal "how to" Military Toolkit for recruiters, banners ads, event banners, and a responsive website site.

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