Summer Wrap-Up 2008TMP is partnering with the T-Mobile Programs team to bring you a quarterly newsletter that highlights candidate sourcing initiatives and success stories. T-Mobile has an experienced partner in TMP Worldwide—we’re the world’s largest independent recruitment advertising agency, and we’ve been supporting T-Mobile since July 2005 by developing, executing, and measuring your creative, brand, interactive, and media strategies. All of us at TMP are looking forward to working in partnership with all of you to realize T-Mobile’s vision of Exceptional People, Exceptional Culture, and Exceptional Results in 2008. |
T-Mobile 2008 Recruitment Sourcing + Advertising StrategyT-Mobile is rolling out an exciting, new employment brand to build interest in our career opportunities and share our story with potential candidates. The new “Personal Connections” campaign is all about real stories. Your stories and the stories of other T-Mobile people—all in our own words. We’ve even created an interactive microsite to invite employees to contribute to the campaign. Take a look. The campaign is rolling out throughout the country now. Watch for new pieces to come out throughout the year. You’ll see an integrated roll-out that includes print and online advertising, recruitment marketing collateral, radio, and an updated careers website. You’ll also see exciting new video footage and photography to complement the whole campaign. Sourcing UpdatesOver 481,035 applications have been submitted from our online campaigns this year. The number of applications has increased 285 percent and the CPA has decreased 83 percent in six quarters of online ad tracking and optimizations. In Q2 alone, our campaigns provided 145,758 applications, 4,453 interviews, and 1,291 hires. The Cost-Per-Hire average was $837.32. New ROI Data: Track to InterviewIn Q2 we added the ability to track candidates through the interview process. The results are very promising so far! Overall, the system tracked 4,453 interviews for Q208 at an average cost per candidate of $246.34. |
Results & ROI: Highlighted DataWeb TrendsTraffic and application activity: up across the board! |
Glossary of TermsPost ClickPost-click data captures the number of users who click on a job posting, banner ad, etc., and complete an application within the same user session. Post ImpressionPost-impression data (non-clicks) captures the number of users who view a job, banner ad, etc., who do not click, but later return to a site and complete an application. |
ContactsEmployment Brand & Sourcing Strategy:
Sales, Retail, FSC, and Engineering, please contact:
Hiring Managers for Customer Care, please contact your Recruiter 4:
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